Simply put, SEO is a process of making websites search engine friendly. It is an activity to push websites up on search engine result pages. The process is to help search engines recognize websites for achieving high ranks on related searches.
It is a never ending process as the objective is to achieve and maintain high rank. The process starts with keywords research and revolves around using those keywords in the website structure. The keywords are used for writing meta and title descriptions and also keywords are incorporated in the URL. In SEO, websites try getting favor from related websites or content and also from image and video searches.
Search Engine Guidelines
SEO is the process of updating websites according to guidelines set by search engines. It is the search engines that determine what they want to see in websites and how they would rank the sites. In SEO, you have to continuously chase search engines and keep an eagle eye over their algorithm. SEO is done for search engines hence it has to be according to search engines.
SEO for human visitors
Websites target human visitors through search engines hence they have to keep both search engines and human visitors happy. High rank drives targeted traffic to sites but whether the traffic converts into customers depends on non-technical factors like website design and presentation. Websites have to keep needs of their targeted audiences in mind while gearing up for high search engine ranks.
SEO is a technical process hence some tools are needed to speed up the optimization process; keep it error free and monitor the results achieved. Sensitive search engines don’t take much time in locating manipulation and penalizing the sites with loss of ranking and traffic. There are many tools like keyword research tool, link checker that checks backlinks, Google Analytics and website analyzer. There are dozens of tools that can help in website optimization.
What is SEO?
SEO can be divided into several types according to the optimizing process. The different types of SEO processes are:
There could be more types but these are the most popular. Every website has a targeted market and customers and it targets its audiences using keywords. Some sites target multiple markets and for this reason they use multiple languages to communicate with their clients.
SEO is communication
SEO is the process of communicating with search engines and the Internet community. It is how websites get seen and give results. The objective is to save search time and give desired information. Keywords are used to attract visitors and also to prove relevance with the searched information.
It is difficult to summarize SEO in a few hundred words as it has many factors involved. SEO is related to website idea hence it is central to website business. The concept of SEO is continuously evolving to incorporate new search keys that are images and videos. The SEO is going close to artificial intelligence to provide the best results.