People visiting a website are called its traffic. It is measured in clicks but sessions of the visits are monitored to determine a quality of the traffic. There was a time when the number of visitors was the only important thing for sites but today other metrics like session, conversion, and webpage preference have emerged as more important metrics than a number of visitors.
Session: Time spend by a visitor on a website
Conversion: How many of the total visitors became customers
Web page Preference: Which are web pages preferred by visitors
Web traffic building tools:
SEO: A large volume of web traffic is controlled by search engines. People use engines to search information on the web and more than 90% of searchers rely on the results provided by search engines.
SMO: Social media channels also work like search engines. You don’t need Google to search information on Facebook or Twitter. But search engines notice social media to get signals like the popularity of websites.
PPC: It is driving traffic through advertisements on search result pages and social media. PPC has an advantage that is it gives quick results and its drawback is that it is always an expensive affair.
Email marketing: It is also a way to increase web traffic. A marketing message with a link to the site is sent to a large number of recipients. The receivers open the mail and visit the site by clicking on the link.
SMS marketing: Web traffic can also be increased with a text message with a link to the website promoted.