Creative Ways to Instantly Experience a Boost in Your Traffic – Lack of traffic is a crucial problem many B2C and B2B digital marketers face. At times, regardless of how hard you try, the numbers just aren’t enough.
However, there is no doubt in the fact that increasing your web traffic is possible. – You just need a perfect plan and the right approach. We have gathered a few creative ways that can actually help you in increasing the traffic of your website to experience greater online presence of your B2C or B2B marketplace.
1. Balance Your On-page and Off-page SEO
Search engine optimization (SEO) is a crucial digital marketing technique used to rank your website on top search engines as well as enhance the user experience. By spending time on optimizing your web pages, you have to remember that only on-page or off-page efforts won’t do the trick here. You have to focus on both tactics if you really want to see your website on the first page of Google.
According to Smartinsights, the click-through rate of having your webpage on the #1 position on Google is around 30%. That apparently means that 30% of all the traffic for a specific keyword word or phrase goes to the top ranked site. SEO is the best way to help you reach that position. However, you have to focus on managing a balanced approach between on-page and off-page SEO.
2. Start Guest Blogging
By posting your blogs on other websites, not only do you have the opportunity of generating backlinks, but you can also divert traffic to your site. Guest blogs are a great way to build authority for your website. In addition, backlinks are also a crucial ranking factor that Google considers while crawling sites.
Other than that, content is an excellent way to send out your message to your potential audience. In addition, you can show your experience in the specific industry by publishing informative content like How-tos, guides and tutorials. Such content is appreciated by Google and has higher chances of getting ranked on the first page.
3. Mobile Optimization
As you pretty well know that mobile internet users are increasing rapidly, what efforts have you made to cope up with this trend? If none, you’re about to lose big time. 2019 is right around the corner, and you can expect much more preference to those websites that are mobile friendly in the coming year.
To start off, you should integrate the AMP plugin on your site. That way, your pages will appear in a mobile version on smaller devices. Other than that, your images, videos and even content should be optimized for mobile. You should also make sure that your Meta title and descriptions are below the maximum number of characters that show up under a search.
4. Target Featured Snippet Position on Google
Have you seen the snippet that usually shows up now above all pages ranked? Well, don’t you want your site to appear like that? I’m pretty sure you do! However, in order to capture that place, you have to make your content worthy of it. The good news here is that any website on the first page can end up getting a featured snippet. However, getting your site ranked in the top 10 is something you have to work on.
5. Produce Compelling Heading
The heading of the page can be called something similar to what a call-to-action stands for. A compelling title is capable of attracting more readers and viewers to click through. On the other hand, a poor heading can not only reduce your chances of getting a good rank but will also reduce your traffic.
While creating headings, always be sure that you use your primary or secondary keyword in it, but in a natural way. Other than that, your heading’s length should be enough so that Google can show it for devices with smaller screen size.
Traffic is a crucial element that needs to be focused on if you really want your website and business to prosper. However, in order to make that happen, you have to work on all the factors we’ve mentioned above.