Twitter is the 8th most popular social media platform. It is also called micro blogging platform due to its unique 140 character messaging called Tweets. People often ask, whether Tweets can be used to drive sales. With over 316 million active users and the number is growing every day.India alone has 11.5 to 23.3 million Twitter users. The data shows that Twitter is a great platform for marketing. But Tweeting is different from Facebook posts. It needs patience and time to get noticed as a brand on Twitter and for this reason marketers don’t find Twitter as their kind of platform. But once you get noticed and people start following you, Twitter will be in your priority list.
After studying Twitter and social media ecosystem, I have found 10 ways to use Twitter as a marketing tool and grow business with Tweets.
10 things to observe or keep in mind (tricks)
First, understand the nature of Twitter and see what makes it different from other social platforms. There could be no fit for all solutions for social networking sites. It has to be seen where Twitter fits into social media and what it can do for your business.
Optimize your Twitter Bio and determine your goals
Include your site in the bio; tell who you are and what you do and never leave profile picture and banner empty. You can use your logo or any other thing related to your business as image and banner.
- Do branding
- Generate leads for sales
- Start your journey on Twitter with these objectives
- Strategically select the people you want to follow
Follow people related to your business. Find relevant people by observing Twitter accounts of your domain and send requests to people following those accounts. Use hashtags for searching relevant people.
- Twitter allows creating lists and separating individual followers for following
- Use Followers Wonk to find important accounts in your niche and then select brands and people related to your business
- Building Audience
- Building followers needs planning
- Make interactive tweets to engage and encourage others to follow you
- Participating on live chats is an opportunity to know your followers make new followers
- Promote your twitter handle on your website; through email and on social media
- Get your own employees involved
- Encourage your team members to tweet, retweet and do other activities on Twitter
Twitter Content Strategy
Always provide useful content and avoid talking business all the time. Share content that is more interesting and also that is used for other platforms. It could be a video, link, message, hashtag or a landing page.
Tweet regularly to increase your visibility for followers. Twitter has tools like Buffer and Hoot suite for scheduling tweets. Schedule your tweets to share useful content with your followers. Tweet when your followers are online for more visibility. Use Tweriod to know when your followers come online. If you make a strategy and plan content using your creativity, these tools can provide real help.
Create multiple tweets from one content
Divide the content for tweeting at regular intervals; boost the tweets with images and also include call-to-action. Also you can retweet the content but with limited overlap.
Offers Discounts Contests
Discounts work for all platforms including Twitter. Offer discounts on following and give more for retweeting. These offers will increase user engagement and also give mouth publicity to your business. Similarly, plan contests and encourage people to participate. Offer gift items to participants.
See what is creating awareness and what isn’t to your followers even after making the best settings. See all the details in Twitter native analytics dashboard:
- Engaging tweets
- Demographics within your reach
- What type of content is creating awareness
This data can help in understanding what is working in Twitter and, if necessary, you can rework on your tweets to create awareness.
Always keep an eye on Twitter actions
You determined objectives; selected who to follow; expanded your network; create content and set tweet time; understood how to attract followers and use analytics. Now it’s time have a look at your actions that you’ve stopped. For instance, you signed for an app and used it for a while but stopped later. Make a decision on those actions before sending follow requests. Your inactivity on the actions you started will make you invisible for audiences. Also modify your emails from Twitter. You can use alternative tools for sending emails to a specific follower.
Boost your Twitter strategy like content distribution and engagement, lead generation and your relations with influencers with the help of the above mentioned methods. Also keep watching your actions your content create awareness and Twitter marketing yield results. Keep in mind that Twitter takes time in giving results. Sit down and plan a strategy by following the above mentioned ways.