#1 Advance PPC Course in Delhi

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Trained 30,000+ Professionals In India



Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings

Rs. 6,999
Rs. 12,000



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Rs. 6,999
Rs. 12,000



Download Brochure



Expert Training Institute is one of the leading PPC course institutes in Delhi. The aim of the founder of this institute is to educate the aspirants in such a manner that they can secure their future with a good job in today's world of Digital marketing technologies. The ETI founder Mr. Udit Khanna has set his career as a digital marketer in 2009 and after working as a digital marketing consultant in various reputed companies, he finally decided to start his own PPC institute in Delhi in 2012. He is a Google Certified professional who focuses on practical training.


It has been rightly said that you cannot attain success without both skill and will. The reason why ETI is regarded as the best PPC training institute in Delhi is that the founder along with the entire team of proficient trainers invested their hard work and skills into the system.

We offer world-class PPC training to our students so they can help them as well as other businesses grow with substantial domain expertise. We show a path of progress to aspirants through our all-inclusive PPC course and motivate them to enhance their potential to earn.

The Pay-Per-Click or PPC certification course is an ultimate solution for aspirants who wish to begin their careers in the field of online marketing. One of the many specialties of Expert Training Institute faculty is that we never step back from assisting our students in regards to PPC training.

Overview of Pay-per-click (PPC)

Traditionally, when we have to find any information, we refer to newspapers and other sources of information. We have to make payment to get the sources but these days a lot of information is available free of cost online. It is a shocking fact that online publication of any information is a costly thing, which includes the cost of the domain, hosting, content writers, website designers, and developers and still we can access it without paying a penny. So, from where the funds come from?.

The answer to this question lies in internet advertising, which comprises various Ads models. PPC is one of these advertisement models and this is what you are going to learn in the PPC course at ETI in Delhi.

What is PPC or Pay Per Click?

Pay-per-click or PPC is a marketing method, which has the maximum reach online. Practically, it covers the entire internet that empowers the PPC marketer as he/she can advertise any product or service to a huge audience with a small budget. It is also known as CPC or cost per click.

What are the factors impacting a PPC campaign?

A PPC campaign or Ad relies on many factors; some of which are discussed below:


PPC campaigns can be expensive. If your PPC campaign is not properly planned then it can incur huge losses whereas a well-planned PPC Ad can give you extensive profit. For example, a person wants to target the European audience then the rate of per click will be higher than targeting the Asian audience. Therefore, a balance between budget and requirements must be maintained to make things work great.

Search vs. Social PPC

PPC is mainly categorized into two broad sections, including search PPC and social PPC. We have provided a brief of these two PPC platforms to get an idea of the concept.

The various PPC platforms

The choice of the PPC platform is an important factor. ETI will make you learn about all the below-listed platforms in the PPC course.

Search Pay-per-click Campaign

It includes creating PPC Ads for websites, blogs, and SERPs,

Google Ads: Google has own PPC advertisement network “Google Ads", which was earlier famous as “Google AdWords". The website or blog owners can publish their PPC ads to draw traffic.

Yahoo Bing ad network: Yahoo and Microsoft have together come up with a PPC network “Yahoo Bing ad network" to target customers via search engines.

Chitika: Chitika ad network is another PPC advertising platform, which works in a very similar way as Google Ads does. You must know that it does not have as extensive reach as Google has.

Social Pay-per-click Campaign:

It includes the creation of PPC Ads on social media sites like Facebook, Twitter, LinkedIn, and more.

Facebook Ads: The official PPC marketing system of Facebook has a larger social reach. Billions of people are using Facebook so you can target the mass audience through PPC Ads on this social networking site.

LinkedIn Ads:LinkedIn is a network where professionals connect with each other. LinkedIn PPC campaign can cost you higher than any other social PPC. If your PPC Ad is for the employment niche then it’s completely worth your investment.

Twitter Ads:A PPC campaign can be created for Twitter and good results can be expected. The only drawback is that the official advertisement platform of Twitter is limited to a few countries such as Israel, the USA, etc.

Reddit Ads:Being a network of different communities depending on the user’s interests, creating a PPC campaign on Reddit can give you a fast response as people possess strong opinions and quickly criticize anything.

Stumbleupon Paid AdsStumbleupon is famous for having an extremely high bounce rate but it gives good results to the websites that feature heavy images.

Get updates of the Current Trends in PPC

Things transform at a great pace over the web. These days, people are using cell phones and tablets more than a laptop. This introduces a new type of PPC that targets the audience using mobile phones. Therefore, it’s important to begin creating optimized and targeted PPC Ads for mobile users.

Create a Mobile-Friendly Website

Of many factors that play an important role in PPC advertising, your “website" is a constant factor that impacts the success of your campaign. It is crucial to have a good landing page as only then you can improve the performance of the website. Make your website responsive to mobile phones as most of the visitors use this device to browse online.

Listing Negative Keywords

Just like the way it’s vital to rank for the relevant keyword in PPC ads, it’s equally significant not to rank for the negative keywords or those search terms which do not add any value to your business. If your Ad is displayed for irrelevant keywords, then this type of traffic will only increase the PPC cost without earning you anything.

Improve CTR or click-through Rate

The main motive of a PPC Ad is getting clicks. But this is not something that happens easily and every time as sometimes visitors simply overlook the ad and don’t click on the same. The type of visitor’s behaviour is considered an impression, which goes into the account of Ad impressions instead of Ad clicks. This is a negative thing for your CTR or click-through rate. Therefore, to improve the CTR, you must optimize the PPC Ads, make them catchy so it targets the audience.

Our PPC course includes all the above concepts in detail so you can rest assured that at the end of the PPC training in Delhi, you can join any company as the PPC analyst, PPC marketer, or PPC manager and earn really well.

PPC Certification Course in Delhi

Pay-per-click is probably extremely challenging yet the most rewarding internet marketing model. PPC unleashes the potential of your advertising proficiency. At ETI Delhi, the PPC course covers the below-listed crucial concepts and how they work in combination to form a profitable and engaging Ad campaign. Our PPC training modules will surely make you learn the advanced and in-trend tools and methodology while providing an opportunity to work on live projects that offers a great experience all together.

Modules in PPC Course

  • • PPC fundamental
  • • Search Marketing
  • • Display Marketing
  • • Shopping Network
  • • Video/YouTube Marketing
  • • SEO fundamentals
  • • Google Ads Manager Account (MCC)
  • • Google Ads Editor
  • • Conversion Rate Optimizer
  • • Merchant Center
  • • Bing Ads Marketing
  • • Mobile App Marketing

USPs of ETI PPC Course in Delhi

We are different from other PPC training institutes in Delhi owing to several unique features. Of course, our professionalism along with quality PPC training always remain on the top but other USPs that helped us excel in providing the superlative PPC course in Delhi. Another plus point of ETI is its assets & infrastructure. We have shared a go-through of enrolling for the PPC course in Delhi at ETI.

  • • 2 free-of-cost demo classes before actually enrolling for the course
  • • Join any batch as per your convenience during weekdays or weekends
  • • Test your knowledge practically on laptops provided by us• Test your knowledge practically on laptops provided by us
  • • Refer the live classroom videos, books, notes, and PPTs while revising at home
  • • Be the part of the doubt and backup classes for clearing your doubts and covering the missed PPC class course respectively.


We’re just a call away: 9958-38-19-38




✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising









Advance PPC Masterclass Course Content

1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification


FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.