Expert Training Institute is one of the leading PPC course institutes in Delhi. The aim of the founder of this institute is to educate the aspirants in such a manner that they can secure their future with a good job in today's world of Digital marketing technologies. The ETI founder Mr. Udit Khanna has set his career as a digital marketer in 2009 and after working as a digital marketing consultant in various reputed companies, he finally decided to start his own PPC institute in Delhi in 2012. He is a Google Certified professional who focuses on practical training.
It has been rightly said that you cannot attain success without both skill and will. The reason why ETI is regarded as the best PPC training institute in Delhi is that the founder along with the entire team of proficient trainers invested their hard work and skills into the system.
We offer world-class PPC training to our students so they can help them as well as other businesses grow with substantial domain expertise. We show a path of progress to aspirants through our all-inclusive PPC course and motivate them to enhance their potential to earn.
The Pay-Per-Click or PPC certification course is an ultimate solution for aspirants who wish to begin their careers in the field of online marketing. One of the many specialties of Expert Training Institute faculty is that we never step back from assisting our students in regards to PPC training.
Overview of Pay-per-click (PPC)
Traditionally, when we have to find any information, we refer to newspapers and other sources of information. We have to make payment to get the sources but these days a lot of information is available free of cost online. It is a shocking fact that online publication of any information is a costly thing, which includes the cost of the domain, hosting, content writers, website designers, and developers and still we can access it without paying a penny. So, from where the funds come from?.
The answer to this question lies in internet advertising, which comprises various Ads models. PPC is one of these advertisement models and this is what you are going to learn in the PPC course at ETI in Delhi.
What is PPC or Pay Per Click?
Pay-per-click or PPC is a marketing method, which has the maximum reach online. Practically, it covers the entire internet that empowers the PPC marketer as he/she can advertise any product or service to a huge audience with a small budget. It is also known as CPC or cost per click.
What are the factors impacting a PPC campaign?
A PPC campaign or Ad relies on many factors; some of which are discussed below:
PPC campaigns can be expensive. If your PPC campaign is not properly planned then it can incur huge losses whereas a well-planned PPC Ad can give you extensive profit. For example, a person wants to target the European audience then the rate of per click will be higher than targeting the Asian audience. Therefore, a balance between budget and requirements must be maintained to make things work great.
Search vs. Social PPC
PPC is mainly categorized into two broad sections, including search PPC and social PPC. We have provided a brief of these two PPC platforms to get an idea of the concept.
The various PPC platforms
The choice of the PPC platform is an important factor. ETI will make you learn about all the below-listed platforms in the PPC course.
Search Pay-per-click Campaign
It includes creating PPC Ads for websites, blogs, and SERPs,
Google Ads: Google has own PPC advertisement network “Google Ads", which was earlier famous as “Google AdWords". The website or blog owners can publish their PPC ads to draw traffic.
Yahoo Bing ad network: Yahoo and Microsoft have together come up with a PPC network “Yahoo Bing ad network" to target customers via search engines.
Chitika: Chitika ad network is another PPC advertising platform, which works in a very similar way as Google Ads does. You must know that it does not have as extensive reach as Google has.
Social Pay-per-click Campaign:
It includes the creation of PPC Ads on social media sites like Facebook, Twitter, LinkedIn, and more.
Facebook Ads: The official PPC marketing system of Facebook has a larger social reach. Billions of people are using Facebook so you can target the mass audience through PPC Ads on this social networking site.
LinkedIn Ads:LinkedIn is a network where professionals connect with each other. LinkedIn PPC campaign can cost you higher than any other social PPC. If your PPC Ad is for the employment niche then it’s completely worth your investment.
Twitter Ads:A PPC campaign can be created for Twitter and good results can be expected. The only drawback is that the official advertisement platform of Twitter is limited to a few countries such as Israel, the USA, etc.
Reddit Ads:Being a network of different communities depending on the user’s interests, creating a PPC campaign on Reddit can give you a fast response as people possess strong opinions and quickly criticize anything.
Stumbleupon Paid AdsStumbleupon is famous for having an extremely high bounce rate but it gives good results to the websites that feature heavy images.
Get updates of the Current Trends in PPC
Things transform at a great pace over the web. These days, people are using cell phones and tablets more than a laptop. This introduces a new type of PPC that targets the audience using mobile phones. Therefore, it’s important to begin creating optimized and targeted PPC Ads for mobile users.
Create a Mobile-Friendly Website
Of many factors that play an important role in PPC advertising, your “website" is a constant factor that impacts the success of your campaign. It is crucial to have a good landing page as only then you can improve the performance of the website. Make your website responsive to mobile phones as most of the visitors use this device to browse online.
Listing Negative Keywords
Just like the way it’s vital to rank for the relevant keyword in PPC ads, it’s equally significant not to rank for the negative keywords or those search terms which do not add any value to your business. If your Ad is displayed for irrelevant keywords, then this type of traffic will only increase the PPC cost without earning you anything.
Improve CTR or click-through Rate
The main motive of a PPC Ad is getting clicks. But this is not something that happens easily and every time as sometimes visitors simply overlook the ad and don’t click on the same. The type of visitor’s behaviour is considered an impression, which goes into the account of Ad impressions instead of Ad clicks. This is a negative thing for your CTR or click-through rate. Therefore, to improve the CTR, you must optimize the PPC Ads, make them catchy so it targets the audience.
Our PPC course includes all the above concepts in detail so you can rest assured that at the end of the PPC training in Delhi, you can join any company as the PPC analyst, PPC marketer, or PPC manager and earn really well.
PPC Certification Course in Delhi
Pay-per-click is probably extremely challenging yet the most rewarding internet marketing model. PPC unleashes the potential of your advertising proficiency. At ETI Delhi, the PPC course covers the below-listed crucial concepts and how they work in combination to form a profitable and engaging Ad campaign. Our PPC training modules will surely make you learn the advanced and in-trend tools and methodology while providing an opportunity to work on live projects that offers a great experience all together.
Modules in PPC Course
- • PPC fundamental
- • Search Marketing
- • Display Marketing
- • Shopping Network
- • Video/YouTube Marketing
- • SEO fundamentals
- • Google Ads Manager Account (MCC)
- • Google Ads Editor
- • Conversion Rate Optimizer
- • Merchant Center
- • Bing Ads Marketing
- • Mobile App Marketing
USPs of ETI PPC Course in Delhi
We are different from other PPC training institutes in Delhi owing to several unique features. Of course, our professionalism along with quality PPC training always remain on the top but other USPs that helped us excel in providing the superlative PPC course in Delhi. Another plus point of ETI is its assets & infrastructure. We have shared a go-through of enrolling for the PPC course in Delhi at ETI. .
- • 2 free-of-cost demo classes before actually enrolling for the course
- • Join any batch as per your convenience during weekdays or weekends
- • Test your knowledge practically on laptops provided by us• Test your knowledge practically on laptops provided by us
- • Refer the live classroom videos, books, notes, and PPTs while revising at home
- • Be the part of the doubt and backup classes for clearing your doubts and covering the missed PPC class course respectively.