Social Media

12 Useful Tools For Social Media Marketing

Social media can prove to be a game changer for your digital marketing campaigns. You only need to remain active and keep your followers engaged with your social media posts. Here are a dozen tools that can help in managing your social media accounts in a hassle free manner.

  1. Buffer

Buffer offers a Business Plan for scheduling as many as 2,000 social media posts and also the users can monitor the activities triggered by those posts. What is more beneficial is that the users can allow access to the business plan to up to six members of their teams.

  1. HowSociable

HowSociable can measure online popularity of brands across 32 social media platforms. This tool can provide real help in comparing brands with their counterparts. You can see what your competitors are doing and how they are doing.

  1. Adobe Spark

Adobe Spark is a tool that can help in creating engaging posts. It creates videos and graphics and allows full liberty to use creativity. Today, video and infographic content is more in demand than text matter and Adobe Spark is simply perfect for making attractive social media posts. With Adobe, you can create right size images for different social sites.

  1. Hootsuite

Like Buffer, Hootsuite can also help in managing social media posts. It can connect you with dozens of social media sites and allow making posts to all those platforms with one click. With Hootsuite online dashboard, you can easily plan and integrate the best content across social media.

  1. Bundlepost

Bundlepost is a great time saver. You won’t take more than 20 minutes in planning your ads and posts on social media. Also you can create messages and hashtags for promotion of those ads and posts.

  1. Post Planner

As evident from name, Post Planner provides big help in scheduling posts across social media platforms. It is helpful in finding, planning and posting engaging content on social media. Post Planner can help in boosting social media content for greater engagement.

  1. Onalytica

Onalytica is different from other tools as it focusses on relevant social media influencers in addition to the clients. With Onalytica, you can see the content relevant to your business and find the influencers discussing the content. In the long run, you can see the best business tactics and target the influencers to take advantage of their social and business networks.

  1. Crowdfire

If you’re a Twitterati then Crowdfire is for you. It has features like Keyword Follow and Copy Followers that will help increase number of your followers. Other features that can help in managing Twitter account is identifying influencers and automated direct messaging to communicate with new followers.

  1. WhoUnfollowedMe

It is also for Twitter as its objective is to keep an eye on followers and raise a red flag whenever a follower quietly unfollow you. The real time behavior of followers will help in determining quality of your content.

  1. Iconosquare

Instagram is a popular social media platform and if you use it then you will need Iconosquare. You receive likes for your posts but you’re unable to count the likes manually. Here this tool can help. It will tell you how many likes you have in total; the most liked pictures and number of followers. You can track lead conversions and also send private messages with Iconosquare.

11.Pinterest Analytics

Pinterest Analytics show number of views of your pins; pictures pinned from your site and click through rate of the content. You can see the most popular pins and also the demographics of your followers.

  1. Sprout Social

In social media, time is everything. If you can make quick answers to queries raised by your customers and followers, you can leverage the power of social media. Sprout Social can help post your answers across social media.


Managing social media manually is a tedious job but there is little need to do manual job when you have so many tools to help. Also new tools keep arriving every other day. You can choose the tools that you find easy to work with and manage your social media accounts with these tools.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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