Search engine marketing is a technology instead of a process and this is evident from the way sites are affected by the technology that moves and guides search engine results. Your job as an entrepreneur is to build a site that can pass every test put by search engines. The technology keeps changing and you simply can’t shed your responsibility of remaining updated on the latest in search engine technology.
Here are 5 important things you must know about digital marketing
- Having a mobile website isn’t optional
The biggest change in search engine technology is that mobile search has surpassed desktop search. Now people have become mobile friendly and they find it easier to search information on handheld devices like tablets and Smartphones instead of a computer. If your website isn’t responsive or mobile-optimized then you’re lagging behind. Value of mobile sites can be judged from a suggestion of Google founder, Larry Page. He suggests that people should spend working at least one day a week solely from their mobiles.
- SEO is here to stay and it isn’t a project
Two things that entrepreneurs must have in their mind are that SEO is very much needed for marketing on search engines and it isn’t a project. Google has around 500 updates a year on its algorithm and all these changes affect websites in one way or another. For as long as search engines are present and working, sites will need SEO to become search engine friendly. Marshall Simmonds, a lead SEO consultant, said in SMX Advanced conference that SEO is never a project and it has no start or end date.
- Digital marketing is more than just PPC
A couple of years ago, PPC was considered alternative for SEO. No need to optimize sites and wait for long time for results when targeted visitors can be bought in a hassle free manner. But organic results and popularity is more advantageous than paid traffic. PPC results vary with keyword traffic and the project could be an expensive affair, if it isn’t handled properly. On the contrary, organic search results boost popularity and make loyal customers.
- Great content = Great rewards
In search marketing, content is king and it includes blogs, infographics, tweets, images, videos and everything that is directly or indirectly associated with website business. But there is way, the content should be used. Content should relevant to the search terms and also it must be 100% unique. Often content ideas are copied but it provides no help and on the contrary, it is brings penalty for sites. Search engines and viewers need fresh and informative content and not copied pieces.
- Conversion rate optimization can provide real help in short time
Every website should offer an action like filling up a purchase form or to give their feedback in likes and dislikes. It keeps visitors engaged and also helps visitors recognize sites. When you vote on a site, you keep its URL in mind as you know that every vote counts and you want to see the impact of your vote. But to increase conversion rate optimization, you need involving a professional SEO in website optimization.
Digital marketing strategies should change with technology and the change should be quick. Startup businesses should focus on user experience than brand value. Once they get noticed by targeted customers, they can start working towards brand building. Often businesses consider content marketing secondary and they run after brand building without increasing user experience. It proves to be a mistake as first experience about a product on search engine and social media determines brand value of that product.
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