Search Engine Optimization

6 Reasons To Believe That Black Hat SEOs Work

How you see black hat SEO? Some websites are doing well on search engine results and they claim to be doing black hat SEO. Do these methods work? If yes then, how when Google is there to keep a tab over unethical means?

Here’re 6 reasons for Google recognizing black hat SEO

1# SEO campaign is in its early stage

Black hat SEO seems to work in early stages of SEO. Favorable results start coming with unethical means but the results are short lived as soon the sites are caught and penalized heavily with loss of ranking and sometimes they are completely banned from taking part in any search engine activity.

Most black hat SEO practitioners try these methods on their sites. They buy domains to achieve quick search ranking; make money by taking their sites on top in short time and then do away with the sites when the domains are caught cheating and banned from search engines.

2# Some industries are spammier

Competition has reached next level where aggressive marketing has become need of the hour. But some industries have the advantage of being more aggressive in their approach than others. These are adult entertainment, mortgage and loans, prescription medicines and online casinos. Most of the sites in these industries rely on unethical ways to achieve high ranks and Google also has to recognize their black hat SEO while assigning ranks to those sites.

It seems that Google has little options in highly competitive industries where sites are trying to get unnecessary advantage using black hat SEO methods. But it doesn’t mean that SEOs should start taking Google lightly and do whatever they can to push their sites up on search engine ladder. Google has the final authority to remove any site from its listings.

3# Less competitive geographic area

There are many case studies that prove that black hat SEOs work. Sites top the search engine chart riding high on unethical means but a deep look inside the sites shows a different picture. Sites that claim to climb up the search engine ladder perform in a less competitive geographic area. When there is little competition, Google could overlook one or two mistakes but the sites give credit of their rise to black hat SEO. You need to be careful while following the footsteps of such a site as the results could be detrimental to your business interest.

4# Black hat SEO for very long tail keyword

SEO is the game of keywords and size of keyword matters most for SEOs. If you are optimizing your site for a keyword that is very long like 8 words or more then you are likely achieving excellent results with black hat SEO. Selection of SEO process becomes of little importance while doing optimization of very long-tail keywords. But it is better to stick to the Google guidelines to prevent embarrassment.

5# White hat SEO outperforming black hat SEO

SEO is a marathon and not a sprint. When you optimize a site, you do many things as you don’t know which technique would work for your site. You use both white hat and black hat SEO but you credit only black hat SEO techniques for success. It is so because black hat SEO is easier to do.

6# Google permission

Your site with black hat SEO could rank if Google ignores it for unknown reasons or none of your competitors report the matter to Google.


Black hat SEO never works as it isn’t recognized by Google. Before you believe on any site that claims to be ranking high with black hat SEO, you should study its performance in detail to see how black hat SEO worked for the site and whether it will work for your site.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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