Pay Per Click

What Can Make Your App Work On The App Store?

Just having an app for your business and/or product isn’t sufficient to have an edge over others in this time of digital marketing. The app has to be promoted in order to get the attention of Smartphone users and to encourage them to use the app.

How will you promote your app? See how you can promote the app. Following are the best ways to highlight the app with maximum impact:

Start marketing your app way before the launch date is drawing closer

Promotion of the app should start as soon as development of the app starts. Though it will be soft at the beginning but your early marketing efforts could make a strong foundation for your app. Continue marketing and also increase your efforts to give an impetus to the app promotion when it arrives in the app store.


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Deliver an eye-catching icon

There are over 2 million apps available on various app stores and together all these apps provide an overwhelming choice to the users. If the first impression of the icon of the app doesn’t stand out, it won’t work. Factors like unique shape and colors matching with the app category will work but you should avoid using images and lot of coloring.

Use the right screenshots

Dumping screenshots in the app store won’t help, if there is no information is provided with the app. Add caption to the screenshot to help understand the users what the app is about and what it can do for the users.


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Highlight the usefulness

An app that isn’t useful and not necessarily needed won’t create any awareness or interest in the users. Highlight usefulness of your app and educate users about what makes your app different from others. Be creative in your approach.


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Focus on mobile advertising

If PPC Advertising is in your mind then run your ads mobile platforms. Display ads about your app when the targeted users are searching information about the business you are offering.


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Don’t forget social media marketing

In recent years, social media marketing has grown as the latest trend in marketing for every industry and business. It is the right platform for promoting mobile applications. Social media provide countless opportunities and there is so much you can do to market your app. Also it is where you can engage targeted customers and the people who can give feedback on your business and/or product.


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Guest blogging

It is an ideal way to interact with customers and there are many mobile blogs that you can take advantage of. But you should focus on blogs related to your business and/or product. You will find right audiences on these blogs and the content will be consumed by the readers. Make your guest blogs promotional and create content in such a manner that the targeted users are encouraged to visit your app to find what is on offer.


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Always use teasers and sneak peeks

Before formal launching of the app, create a teaser landing page where you can collect subscription via email submission field. Also share sneak peeks of the app on social platforms well before the app is available for the users.

Find a way to create a buzz

Higher rating will create a buzz about your app and the buzz will become word of mouth of every app user. In the long run, the positive buzz will build reliability and trust that will encourage the users to try your app. In this way, you can leverage the social media in your favor but if the app fails to give good user experience then all your efforts will go in vain. Develop the app in the best possible way as it is the only way to crease a positive buzz.


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SEO matters, yes it does

SEO can help in highlighting the app. Search the relevant keywords that can rank your app high in mobile search. The app URL should be visible in search results during relevant search and also it should pop up even before the search queries are entered.


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That’s all folks but before you go, here’s a note for you

The most important thing to remember is that every business and/or brand has different needs. Also the budget and marketing strategies of businesses are different. Before you make a strategy, know what will work for your app the best. Once you know what can work for your app, your efforts will create positive buzz and encourage targeted audiences to download the app. In the long run, you will get loyal customers that will get returning business.


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Making an app is start of marketingas there is a long way to go before the app becomes popular and start getting business. You have to make the app unique in design and also create the positive buzz about the app to make it popular.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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