Digital Marketing

Digital Marketing Has More Employment Than Any Other Department


Number of Internet users or customers, as it would be more appropriate word for Internet users, is growing steadily. The phenomenon started in 1995 when only 1% of the total population of the world was using Internet for searching information and shopping but today more than 43% use Internet for different tasks.

There are more than 300 million customers on the web and this number is growing day-by-day. Businesses are excited about this number as it is an opportunity to make quick sales. They are taking online business seriously and they want to work online to increase their reach and clientele. This has created demand for the digital media professionals.

Anyone who can engage customers on Facebook, communicate via Twitter, educate through YouTube and introduce businesses through LinkedIn and also optimize websites for high ranking can make a striking career in the field of digital media.

Exciting job opportunities wait in the field of digital media for promising professionals. Opportunities are available for both technical and non-technical roles. Here we’ve listed prominent non-technical opportunities.

Digital Marketing Executive: It is an entry level position hence suitable for beginners. Key responsibilities involved at this level are keywords research, content development, monitoring campaigns and report creation. The executives choose their fields like SEO, email marketing and SMO and develop their careers in their chosen fields.

Content Writer: Content is needed for search marketing, social media optimization and emails. This field has developed as a specialized field for those who are good at creating compelling write-ups like articles, blogs, Tweets, FB posts and comments.

Digital Marketing Manager: It is a mid-level position where more responsibilities are assigned. Executives take anywhere between 3-7 years in achieving this position and the success largely depends on their knowledge and skills. They are assigned tasks like developing marketing strategies, analyzing competition and managing and monitoring campaigns. They hold managerial positions in different fields including SEO, SEM, SMO and E-mail marketing.

Digital Media Planner & Buyer: It is a senior position where only highly experienced and skilled professionals can reach. The role and responsibilities at this level include planning media buying after understanding business structure and the competition. The executives have to buy media across various channels by searching relevant platforms and investing money at right places.

Web Analytics Expert: It is a very senior position where the executive has to lead the marketing campaigns and give results. The executive is expected to perform basic defining key metrics for campaigns, measuring and analyzing performance of various campaigns like email marketing and SEM. The executive must be able to make calculations and also make fast decisions based on his findings.

Head of Digital Marketing: It is the highest position an executive can achieve in digital marketing field. The job involves monitoring overall work done by the team and the work includes client servicing, strategy making, planning, media buying, campaign running, monitoring and creation and sharing of reports on time. The Digital Marketing manager is held responsible for all the job work performed by his team.

These are some of the positions available for trained and experienced professionals in digital marketing. But new positions can be created to accommodate more professionals. For instance take link-builders. It is a position created for junior SEOs. They work with senior SEOs and help in submitting articles, blogs and PRs for building back-links.


Digital media has unlimited potential for promising professionals. It is expanding as every business wants to take advantage of it. Businesses are becoming online for expansion and they need skilled and trained professionals to highlight their products and services. Demand for digital marketing professionals is expected to increase in the coming days.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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