Things to know before starting an eCommerce website


Electronic commerce is abbreviated as E commerce .It is basically the process of trading services and products using an electronic medium. The buying and selling of products are done over the internet without using any paper documents in E commerce. World Wide Web is typically used for one part usually of the transaction’s life cycle by modern electronic commerce though it may adopt other technology like email. Electronic data exchange, online transaction processing, internet marketing are the various technologies generally adopted by Internet Electronic commerce. The sales aspect of e business is reflected by E commerce.


The first type of E commerce is the Business-to-business (B2B) E commerce. It takes place between companies. Most of the E commerce is of this type. The next one takes place between companies and consumers which is known as Business-to-consumer (B2C) E commerce. Here consumers purchase, receive goods and information through computer network. For example purchasing a laptop online is aB2C E commerce. The next type is Business-to-government (B2G) E commerce. The public sectors are involved in this type. All the operations related to government including public procurement are completed through internet under B2G E commerce. For example trading of services and goods of govt. agencies, repayment of business taxes etc. are of that type. The next one takes place between consumers or private individuals and that is termed as Consumer-to-Consumer (C2C) E commerce. Selling and buying of cars between individuals is C2C E commerce. M-commerce (mobile commerce) is the next type in which wireless technology is involved in the buying and selling of services and goods. Mobile banking and ticketing are of this type.

The process to go about it

In the process of E commerce firstly a customer gets connected to the merchant’s website by using Web browser in the internet. Then the consumer needs to browse the systematic list of items available on the corresponding site and choose items to purchase accordingly. Then the chosen items are placed on a shopping cart developed by an electronic equivalent. After the confirmation is done by the consumer he or she has to provide the required bill and address for delivery. Then a confirmation receipt of purchase is displayed on the merchant’s site and then the order is forwarded by the site to a processing network to cover the remaining operations.

Things to Know Before Starting an eCommerce Website

Basic requirements

The selection of right E commerce software according to the comfort level, cost and feature is the foremost basic requirement to build an E commerce. Next the proper strategy is to be adopted such as to define the products. Then registration with a domain name should be done. Then payment gateway supported by the software is to be selected. Next the SSL certificate is required for security purpose. Then the promotion of the shop online is the next basic requirement.


The SEO title tag should be the business name within 70 characters. SEO budget is generally more focused on the homepage. To obtain more sales in E commerce SEO tool is most important.

How to get success in how much time

First a proper framework of the E commerce should be adopted to enhance the success .The hosting of the database and websites should be done in separate servers to gain redundancy. The used URL structure should be SEO-friendly. The simplicity of sign-up process is required to gain more users. The development should be outsourced. The marketing of the website by launching the support system is utmost necessary to gain success within the right time.


Hence E commerce can be referred to as one of the effective way of conducting business.


Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *