Email marketing is still the best tool to approach targeted audiences and keep them engaged to develop leads. It is growing at a rapid pace – Gmail alone has 1 billion email users and there will be 3 billion email users by 2020. Growth of emails is in favor of marketers but it has become tougher to perform in email marketing.
Here I am sharing the best email marketing strategy for 2017 and beyond
1) Send emails to audiences that want to hear from you
Remove email ids with low rate engagement activity as it impacts domain reputation in the long run. Every mail counts and mails that are deleted or marked spam reduces credibility of the sender.
2) Send emails with an objective
No mail should be send without an objective in mind. There should be a goal to achieve with email marketing. For instance, the recipients could be asked to fill a form on which they can specify their likings and disliking. The recipients could be given options like clicking on a link.
3) Personalize and test your emails
Nothing works better than personalization of emails. For instance emails with first names with recipients in the subject line have higher click through rate than emails starting with Dear Customer.
4) Make your subject line clear
The subject line must give a clear picture of the message so that the recipients don’t click delete or mark spam. You can personalize the subject line instead of making it like a clickbait.
5) Use personalized account for email marketing
Create a personalized email account for marketing instead of sending mails from a “no reply” account. Recipients like communicating with persons and not with computers.
6) Experiment with sending mails on different days
Do you send emails on a specific day like Tuesday? If yes then stop this practice at once. Tuesday is the busiest day of the week as recipients get many mails on this day. If you don’t want your email to get buried under official makes of the recipients then schedule your mails so that you get expected results.
7) Send mails to customers who’ve submitted forms and not those whose contacts you’ve imported
When a customer fills your form, he provides his email id for marketing and also he specifies his interests. But the email list you buy might contain customers not interested in your offer.
8) Try knowing why your mails aren’t opened
Chances are that some recipients won’t open your mail. But you can figure out the reason for this cold shoulder attitude and increase the opening rate of your emails.
9) Stop sending mails to the recipients that mark your messages as spam
Understand the difference between mails not opened and marked spam. If your mails aren’t opened, it could be due to the recipients missing the mails. But if the recipients are marking your mails spam then it is a very serious matter. Discontinue sending spam mails as it can impact your domain reputation negatively.
10) Do an email marketing course to know more about marketing with emails
Learn more about email marketing from a course. Find a digital marketing institute where you can learn basics of email marketing and also get tips to improve your email messages.
Email marketing has become challenging but it is still working. Its advantage is that it establishes quick connection between brands and targeted audiences. Also it provides an opportunity to become creative or straightforward with your messages. Also you can target each recipient individually and in this way improve the results. The best way to improve your email marketing is take training from an expert.